You’ve decided that content marketing is the way your brand will generate leads. You know which content you’ll create and how you’re going to get this done.
But, do you know where you’re going to distribute it?
It’s frustrating having to go through numerous platforms trying to find the right one. The internet is filled with so many promises, and most of them are either expensive, or they just don’t get the job done.
The Content Management System (CMS) you use can be detrimental to your content marketing strategy.
Let’s take a look at how a CMS can work for you.
Step 1: Website Content Management
Before you jump headfirst into creating content, you need a solid plan to help you achieve your goals. A Website Content Management Strategy has these 3 factors you need to consider:
- An inventory of your current content by doing an audit
- Content Strategy recommendations
- Message guidelines
These help you set goals and identify opportunities for you. By knowing what you’re currently doing, you can see where you need to improve and what you need to start doing to create a buzz around your brand. That’s why you need to track your plans with analytics tools during every step of the process.
So, even if you already have existing content living online somewhere, you need to add these additional 3 factors to your content management strategy.
- Establish guidelines of the new content
- Create detailed editorial calendars
- And, the actual content migration from the old website to the new website
This allows you to keep (and create new) content that’s relevant to your brand. And, it enables you to speak to your audience through the sales cycle.
Step 2: Content Optimization & Strategy
“Content is King” – Bill Gates.
This is true. But, brands make the mistake of content-overload just so their website ranks higher in search engines. And, the scary part is that the content is inauthentic and provides no value to their audience.
Yet, search engines know the difference and so do people. Using a strategy that’s focused on ranking won’t convert any traffic if people don’t trust you.
Now, this doesn’t mean that you need to throw SEO writing out the window – because you need it to rank on Google organically. But you must know how to do it correctly.
These are the 4 pillars of an SEO Content Plan:
- Create unique and helpful targeted content that stirs emotion
- Use on-page SEO to work with targeted keywords and content
- Consistently use brand messaging
- Analyzing and updating content that doesn’t hit the mark.
You must know what you’re talking about so that people believe that you’re an authority. They won’t trust you any other way.
Plus, speaking directly to them about solving their problems is the type of content that wins every time.
Don’t cross the fine line between showing how awesome you are and being salesy. When you master this, organic traffic leads has a higher conversion.
And the final step, is to choose the right Content Management System to deliver your messages.
Step 3: Content Management Systems:
While content is the message you bring across to your audience, think of the CMS as the megaphone that allows you to amplify your message. So, choosing the right one lets you effectively bring your message across with ease.
Choose a Content Management System that has designer flexibility in template features and customization.
So, the right CMS helps you:
- Organize your website
- Increase your data security
- Keep your site’s maintenance costs low
These are the common platforms that you can use:
WordPress is an open-source publishing platform that is used by 35% of websites (about 455,000,000) on the net. The platform’s design flexibility creates a user-friendly experience using plugins and themes.
Because of its built-in blog capabilities, you’re able to start your SEO strategy immediately.
Drupal works well to create large corporate websites, intranets, community-based portals, and online magazines. Customization, search-friendly URLs, and built-in search tools are some of the features that make visiting your site easier.
But, you need technical expertise to work this platform to your advantage.
This drag-and-drop editor lets you create a professional website without technical skills. It’s used by over 100 million people globally and can be used for anything from online portfolios to business websites.
Although Squarespace takes a little more effort than others to get used to and confusing terminology, the overall result is worth it.
Squarespace is ideal for creatives, which works well for brands who rely on high-quality images and less text.
While it’s admirable to overcome procrastination when you’re hit by an idea to create content for your brand, charging in like a bull in a china shop won’t help you if you don’t do this right. Work through the 3 steps of content management before the actual creation process takes place.
Your content management system works well when you:
- Track your goals with analytic tools
- Engage the 3 factors of a content marketing strategy
- Encompass the 4 pillars of an SEO plan
This saves you time and money by stopping you from creating content that just might end up being a miss.
Drop a comment and tell us what your content management struggles are.
Keep in mind that I may receive commissions when you click some of the links and make purchases. However, this does not impact my reviews and comparisons. I try my best to keep things fair and balanced, in order to help you make the best choice for you.