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Consumerism is rife and businesses are popping up all over the place to satisfy the desires of people. Nowadays, customers have vast choices, and that means getting their attention is more difficult than it has ever been before.
Yet, it’s not impossible to get their attention. By showing your brand consistently on all platforms, you can increase your revenue by 23%. You can only do this by applying the right marketing branding strategies to position your business the right way.
Let’s take a look at how branding can work for you.
First of all, what is Branding?
A brand is more than just a logo. It’s the right concoction of insight, strategy, and market awareness that lets you communicate in a crystal clear way to your audience. And, it’s about how you treat your customers, the quality that you deliver, and how you perform your services.
But, in essence, marketing branding strategies have 2 segments:
- Your message to your audience
- And, the imagery that you use
Brands all over the world have realized that content is worthless if people are not engaging.
So, businesses project an enticing image to people so that they buy-in. But you must be authentic as people can see right through all the fluff.
What goes in your Marketing Branding Strategies?
Slogan/Tagline: A catchy phrase that tells a story about your brand identity
Elevator Pitch: The short version of your brand story
Brand Pillars: Support your brand positioning strategy and the brand identity
Corporate Narrative: What you show to the world regarding your brand positioning statement
Corporate Pitch Presentation: Expresses core positioning, value proposition, brand identity, and brand messages.
Placing your brand in front of your audience time and again makes you memorable as it takes at least 5 – 7 impressions for people to remember your brand.
That’s why you need these 4 strategies to build brand awareness.
Marketing and Branding Strategies
Strategy 1: Messaging Strategy
Consistent message strategies have a stronger influence as you need to connect on a level that your audience understands. By tapping into the emotions of people, you get them to take the action that you want.
You can throw all the facts, logic, and features at people, but it won’t work if you don’t stir emotion as this is the driving force behind decision-making.
And, to get people to feel something towards your brand, you need to tell stories – real people with authentic stories. Stories are scientifically proven to tap into our minds by pulling us into the plot because that’s how we make sense of things.
If you’re unsure of what story to tell, try asking yourself these questions:
- Why does my product exist?
- How did it come to the market?
- What does it mean to me?
And the most essential question…
- What does it mean to my customers?
Strategy 2: Personifying your brand
Brand personification is where people think of your brand as if it’s a person. People want to talk to humans – even if it’s a business. Giving your business a personality builds trust in your audience that makes them want to engage. And, you build loyalty as people are more likely to be loyal to “people” that are like them.
Get more insight on the Brand personality framework in this video.
Decide on the characteristics that your brand will display, which will come across in the tone of voice and style that you use. This is the key to getting people hooked on you. A company that does everything methodical and clinical can come across as cold and unapproachable. But having a brand strategy that is playful and slightly out-of-the-norm, usually attract a larger audience because they seem more approachable.
Brand voice can mean an actual brand voice (Think Alexa), and it can also evolve into a verb (now we’re talking about Google).
Branding Strategy 3: Business Naming
Choose a name that is memorable, unique, and catchy. But you need to perform a national trademark and copyright search too. Then, check if the domain name (for website) is available.
Tips to choose the perfect name for your brand:
- Know your client avatar
- Decide on your brand archetype
- Keep your name simple
- Use word association to brainstorm names
- Use a foreign language to come up with a name
- Use online tools to generate names
- Brainstorm with others. You can get a gig on Fiverr.
- Test your ideas
Strategy 4: Corporate/ Brand Identity
While branding taps into the emotional relationship you have with your customers, corporate identity is all about the look of your brand.
All businesses are trying to communicate something to prospects. Your logo and other branding assets “speak” on your behalf – whether intentional or not.
Graphic artists use typography, iconography, and [VIDEO] color psychology to come up with a brand identity kit that gets your message across.
Are you looking to create a logo yourself? Check out my Logomaker review.
Your corporate identity must have these 6 element:
- Clear brand purpose and positioning
- Likable brand personality
- Memorable logo
- Attractive color palette
- Professional typography
- On-brand supporting graphics
Today, marketing branding strategies are the most adventurous it has ever been because getting the attention of consumers is all the more difficult. It’s more than just a colorful logo and a fancy website. By turning your company’s mission and purpose into a visual story (creatively), you tap into the emotional side of your audience by solving their pain points. While consistency allows you to be seen 3 – 4 x more, the trust factor can be achieved by personification as people trust “people” that are like them.
What are your pains when it comes to marketing branding strategies? Drop us a comment below.
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