Should you do content marketing yourself or hire a professional?
Look, you’re stuck in a catch- 22 situation. Your cash flow’s saying “don’t even bother with a Google search for a content marketer”, and your skill level is screaming “what the heck is content marketing?” I explain what content marketing types you can use for your business. Plus, I share tips and tools that help you ace content marketing.
So, what is Content Marketing?
Content marketing is a progressive marketing approach with the intention of providing value to your audience. It’s not about sales… It’s about solving the problems that your audience has. Your business benefits because it’s a low-cost way of building relationships.
The most important part is to create relevant content. Cover all your bases by setting measurable goals and documenting a content marketing strategy.
There are various types of content that you can use. You need to consider who your audience is and the resources that you have available.
Which will you choose?
1: Video is an effective content marketing type
Meaningful storytelling tutorials and product content videos allow you to connect with your audience while positioning your brand at the same time – because video uses sound, visuals, and emotion. Educational content turns visitors into prospects and clients, and your current customers become repeat buyers.
Create videos at Promo to get going on your content marketing campaign. Always include a call-to-action at the end of the video that will direct the viewer to a landing page – where they’ll hopefully convert.
Try other video makers:
2: Case studies as part of your content marketing plan
These are in-depth studies covering a specific example. The point is to share your knowledge and actionable information. People love case studies as they’re unique, shareable, and establish you as the thought leader.
While Case studies is a valuable content marketing type, it’s time-consuming and expensive to create. Plus, it’s difficult to replicate.
4: Long-form content
Long-form content (between 5000 – 15000 words) allows you the opportunity to ask visitors to sign up to your email list. Besides the obvious benefits that all content provides you, long-form content helps you with repeat visitors to your website (whereas SEO techniques provide new visitors).
The highest converting long-form content is “Ultimate guides”. Considering the effort it takes to create a white paper, choose a gated system where people need to subscribe to your email list to get their hands on your content.
5: Infographics is high converting
These provide textual information into a single image and helps readers digest the hordes of information available on any specific topic. Design an infographic with Canva to compel your audience and create brand awareness that has the capabilities of going viral. Embedding a link provides valuable SEO when people share it.
6: Blogging is a vital content type
Blog posts are the easiest part of content marketing as users like to read them and they’re easily found on Google. It’s a quick, low-cost way to offer value to your audience. They enhance lead nurturing and conversion but consistency is important to drive traffic to your website.
- Besides posting regularly, update high performing posts often to keep your audience engaged.
- Add a call-to-action to drive engagement and sales. Demonstrate how you can help your audience solve their problems but not in an over-the-top salesy way.
- Link to some of your own (relevant) content as readers may take some time to decide on whether they’d like to work with you.
- Optimize your blog posts by using keywords so that people on the web can find them.
Here are a few tools to make blogging easier:
Use eBooks to subtly sell to your audience. They often between 5 – 30 pages long and take longer to produce than a blog post. Create interactive books by adding clickable links while establishing you as an authority and opening channels of communication. BuzzSumo is a handy tool to help you choose a topic that has not been covered as yet.
8: Templates & Checklists
Downloads of templates and checklists are excellent lead magnets. Readers will keep using them and don’t take a lot of time to make. Offer these for free to people in exchange for a subscription to your quarterly magazine, email list, etc.
To create professional checklists, use Checkli.
Let’s face it, people crave convenience and time. Podcasts are convenient to your listeners as they can download the audio files and listen to them on-the-go. You’d need to find a suitable podcast hosting service like Podbean, Buzzsprout, etc. Syndicated audio files into an RSS feed lets you distribute your content on iTunes, Spotify, and Stitcher – to name a few.
Because 91% of marketers already use content marketing, there’s loads of competition to get your business noticed. These content marketing types gives you a fighting chance online. Creating well-crafted content that provides value is paramount to building solid relationships and engagement which in turn help lead nurturing… guiding prospects down the sales funnel.
What’s your biggest hurdle when it comes to choosing the right content marketing type for your brand? Drop a comment below.
Keep in mind that I may receive commissions (or credit) when you click some of the links and make purchases. However, this does not impact my reviews and comparisons. I try my best to keep things fair and balanced, in order to help you make the best choice for you.