You’ve taken the plunge and decided that you’re starting your own business. Firing your boss to do your own thing and live your dream life. And, by now you’ve learned that the right online marketing strategies create brand awareness. Plus, it is the most cost-effective.
But, where do you even start? There are so many facets to marketing online and its all time-consuming. Look, it would be easier to hire a professional, but your cash flow’s screaming at you that you just can’t afford it.
Use these 3 digital marketing techniques to help you scale your business.
1: Organic Online Marketing Strategies (Free marketing)
The first step for a small business with little-to-no budget is free online marketing. What it will cost you is time, effort, and an internet connection. Social Media and optimizing your website for search results (SEO) are powerful ways that should never be overlooked.
Organic online marketing strategies: Social Media
Create brand awareness by actively engaging on social media with your audience. There are some things that you should and shouldn’t be doing.
These 5 tips will help you nail your online marketing strategy.
#1 Find your target market on the right platform.
Don’t assume that you need to be on every platform to be noticed. Once you know who your target market is and where you’ll find them, place most of your attention there.
#2 Use a lot of visuals (video and images) to raise engagement.
Videos and images are known to have a higher engagement rate than plain text. On the flip side, if your target audience prefers plain text over visuals, then you need to be using more text as part of your online marketing strategy.
#3 Do not auto-post from one platform to the other.
It’s okay to have the same message on each platform, however not identical posts. Each platform has users who fit different demographics using different ways of communication. Understanding your audience and their communication style on each platform gives you an idea of how to effectively engage them.
#4 Strike up conversations and put your followers in the spotlight.
People love the limelight. That’s why this type of online marketing strategy helps with engagement. Once you understand that social media is about being social, you’ll realize that people don’t want to see your ads on their feed all the time. Strike up conversations and speak about them to get larger engagement. Leverage trends by speaking about current occurrences that would interest them.
#5 Create a strategy
Strategizing and planning before you post is vital. By setting goals, you can measure whether your efforts are working or where to make changes. That is why tracking everything is an important aspect of your digital marketing strategy.
Organic marketing type: SEO – (aka Search Engine Optimization)
You have this pretty website but nobody’s visiting. You need search engine optimization so that people can find you. Use these tips to create brand awareness using SEO:
#1 Always have online marketing strategies
You cannot do anything in business without having a plan. The same goes for SEO.
#2 Blog to help you rank higher in search engines
Before you begin writing and publishing articles on your website, do keyword research. Niel Patel’s free Ubbersuggest helps you with this. This lets you know what people are searching for and you can solve their problems by writing about it.
#3 Start a podcast to raise awareness about your brand
Podcasting is an alternative to using video to generate leads. It helps you build relationships with your audience and it’s highly engaging. Users enjoy this type of content as they can download audio files and listen to them without having to sit down to view visuals.
#4 Utilize Local SEO
Using your business location to target people in your area is pivotal to generating leads as 46% of searches have local intent. You’re able to promote your business to local people at the exact time that they need you.
For example, A user in the Miami area needing a blocked drain sorted out would probably search for “plumber for blocked drain in Miami”. By using this type of keyword in your SEO strategy, you increase the chances of a higher ranking.
2: Use paid advertising as one of your online marketing strategies
“You must spend money to make money” – Plautus
But you don’t have to break the bank doing it!
Paid advertising cost you considerably less than traditional marketing and businesses make on average $2 for every $1 spent on Google Ads, alone. You further your reach and build brand awareness by using paid advertising.
The next 5 types of paid advertising methods allow you to market your business holistically.
#1 PPC (Pay-Per-Click)
Pay per click (search engine marketing) is advertising on search engines like Google, Bing, etc. Your ad is triggered when users’ search matches your keywords.
#2 Social media ads
Facebook is at the forefront when it comes to users advertising on the platform. Social advertising is effective because you can target your audience directly according to demographics, behaviors, etc.
#3 Influencer marketing
Working with an influencer in your industry is another paid advertising method. Thought leaders/ celebrities ask their audience to buy from your brand.
#4 Banner ads/ display Advertising
These ads appear on the sidebar of your web browser. Although 92% of ads are not noticed, retargeting makes display ads relevant.
#5 Ads retargeting
And, the last digital marketing strategy that you need to use in your arsenal is,
3: Email marketing for a holistic digital marketing strategy
To land clients you need to generate leads (high-quality ones). Lead generation lets prospects reach out to you rather than you having to contact them with the hopes that they’d convert.
Having hundreds of leads isn’t the best if you can’t close the deal. That’s why qualifying leads are important. To spend your time on people who will actually buy from you, you need to spend your time nurturing “warm prospects”.
“Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” (Source: Forrester Research)
So, nurturing leads allows you to convert leads at a lower cost.
These steps will help you build an email marketing funnel:
Step 1 – The sign up: Add an opt-in button on your website asking your visitors to sign up to receive emails.
Step 2 – The first email: Offer them a download, a giveaway, or anything that would interest them.
Step 3 – The second email: Show yourself as an authority in your industry. Send articles, case studies, etc.
Step 4 – The third email: After providing value, send them a sales email with what you’re offering.
An effective online marketing strategy is focused and optimized (through all aspects). Streamline your email marketing campaigns with Get Response who has a free 30-day trial.
As long as leads are subscribed to your email list, keep repeating the process but making sure that you adhere to the CAN-SPAM Act.
The internet is instrumental in evening out the playing field between small businesses and larger ones. Powerful online marketing strategies includes organic and non-organic techniques to effectively increase brand awareness. Using one technique without the other won’t give you the results that you need. And creating a well-documented strategy helps you achieve your goals. Gather insights early on in the campaign, as it allows you the opportunity to make any adjustments to what is not working for you.
What’s the biggest pain when coming up with online marketing strategies in your business today? Shoot a comment below.
Keep in mind that I may receive commissions when you click some of the links and make purchases. However, this does not impact my reviews and comparisons. I try my best to keep things fair and balanced, in order to help you make the best choice for you.