Are you looking for SEO strategies?
By now, you’ve heard that you need to be on the first page of Google because 67% of all searchers go to the first 5 organic results in search engines.
It doesn’t seem easy to achieve because there are billions of active websites that you need to beat to get to that coveted top spot. And, there’s still the business of taking care of your business.
This means you need to work on how your website is linked to others, your social circumstances, and what you do to your site (SEO Strategies)
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users” – Phil Frost.
While a lot of your efforts are spent on strategies for SEO to rank in search engines, you must create content that your audience finds valuable. Even if you get tons of traffic, if you don’t move your audience with your content, they’ll simply click off.
SEO costs less than paid advertising, which reduces your cost for lead generation. And, it has two segments that you need to focus on.
SEO Strategies segment 1: On-page Optimization
This refers to content and HTML source code that appears on your webpage and what you can control. It’s what your visitor sees and is the way to get them to take the action.
To leverage On-page SEO, you need to consider these factors:
Keyword analysis helps you come up with content ideas. Use a keyword research tool to find what users are searching for in your industry. Then, check out what keywords your competitors are using to rank in search engines. This way, you know that the keyword that you choose will help you get to that top five spots.
The next step is to build a strategy around the keywords that you’d like to rank for. The best keywords are 4 words or longer as people search by asking a question for what they want online.
Knowing your visitors’ pain points helps you discover two things:
- What question they’ll ask
- What problem they have
SEO Strategies TIP:
People often include their location when making a search. An example of a keyword phrase could be “How to cure backache New York.” By choosing keywords that’s targeted at people in certain locations, you’re likely to rank easier in search engines (aka Local SEO).
Brian Dean’s video can help you put this into more perspective.
The copy (text) you find on a website is how you communicate with your visitor. Optimizing your copy with targeted keywords – in the right place- allows you to please your visitor and search engines.
Copy must always be original, solve a problem, and stir the right dosage of emotion to get your audience to take action.
And, while it’s important to use long-form content (as visitors perceive it to have value and, therefore, search engines), you need to avoid word stuffing to clock a certain word count. The purpose of your content is to bring real value.
And, if copywriting is not your thing, you can hire professional writers at Writers Work.
Or, you can get in touch with me.
Additional areas to focus on when improving on-page strategies of SEO:
- Title tags
- Meta descriptions
- URL structure
- Internal links
- Alt text for images
- And, Site speed
SEO Strategies segment 2: Off-page Optimization
Off-site SEO are actions that you take outside of your website and is traffic from external sources. You can’t control it but can have a hand in it – to some extent.
All successfull SEO Strategies always include both internal links and external links. Get quality links from authoritative websites. This factor allows you to rank better than a site without (or less) links from trustworthy sites.
These 3 types of external links help you create a link building strategy:
Natural Links: These come to you without any work done on your part. Other brands will link to your post if they like your content – which is a good sign that you’re on the right track.
Manually-built links: You can approach other brands to link to your website. Or, ask influencers to share your content as this builds your reputation.
Self-created links: These lean towards black hat SEO – so be wary of doing this. Links to your site are added in an online directory, forums, or even a press release with optimized anchor text.
Reviews on Google
The internet allows you to gain new customers in a way that only word-of-mouth could. Referral marketing is still the most potent method to get new customers and Google Reviews allow you to build your reputation.
Other factors that affect Off-site SEO are:
- Social Media Marketing
- Guest blogging – To guest blog on my site, contact me.
- Influencer marketing
- Brand mentions
To get your brand in the top 5 spots in Google, you need well-thought out SEO strategies that not only uses optimized content but brings real value to your target audience. Leverage On-page SEO and partner with authoritative websites with off-page SEO to make it work for you. The fundamentals of an effedctive SEO strategy are:
- Keyword analysis helps you come up with content ideas
- Original, useful, and emotion-stirring content drives conversion
- Aim for natural links where you don’t have to do the work.
What’s your biggest SEO challenge in your business today? Shoot us a comment below.
Keep in mind that I may receive commissions when you click some of the links and make purchases. However, this does not impact my reviews and comparisons. I try my best to keep things fair and balanced, in order to help you make the best choice for you.