Storygirl Media

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Are pop-up ads useful?

Considering that 73% of consumers hate pop-up ads, another question remains; why do businesses still use them?

The thing is that pop-ups are useful and I’m not talking about the 90s “Lose weight while you’re sleeping” ads. I’m talking about pop-ups that’s placed in such a way that your website is used to its fullest.

Your main aim is to increase your conversion rate – in this case, build an email list. And a website optimizer’s aim is to reduce “friction” by making conversion easier.

This strategy allows you to buil an email list. But the trick is to use it at the right time.

Let’s unpack what type you should be using.

Use Click pop-ups

When visitors land on your website, they’re on your turf and that means that you’re in control. Click pop-ups give some of the control back to them and they can decide whether they’d like to take you up on your offer or not.

To create these, add a link (or a call-to-action) in your blog post. When the reader clicks on the link, they’ll trigger a pop-up that allows your reader to subscribe to your email list without leaving your article.

This is an ideal time to segment your audience by asking pertinent questions so that you can measure at which stage of their buying journey they’re at. Or you could segment according to demographics.

Create a timed pop-up

These appear when a visitor’s been on your site for a certain time. These convert the highest as they only appear when a visitor has shown some interest in you. 

Think of how annoying it is when you go to a brick and mortar store, and the moment you walk through the doors, you’re met with a sales assistant that wants to sell you something.

That’s why it’s important to time your offer when your visitor shows interest.

Scroll triggered /slide-ins

When a reader scrolls past a certain point on the page that they’re currently on, your pop-up appears.

Colorful moving elements catch your visitor’s eye because human nature’s attention is captured by movement and colors.

As I scrolled down, a slide-in slithered in from the right – reminding me to download the blog templates.

You must offer something related to what the person is reading.

When I was reading Hubspot’s article “The ultimate guide to SEO in 2019” – I instantly noticed a CTA asking me to download 6 Blog post templates. Just below it, a timer shows me how long the article will take me to read, so I can decide if I’m willing to continue or not.

You need to add a clickable CTA that sends people to a separate landing page ( or to a click pop-up). You can also ask people to subscribe to your blog or click on related content as to what they are reading.

Test

Are pop-up ads useful?

Considering that 73% of consumers hate pop-up ads, another question remains; why do businesses still use them?

The thing is that pop-ups are useful and I’m not talking about the 90s “Lose weight while you’re sleeping” ads. I’m talking about pop-ups that’s placed in such a way that your website is used to its fullest.

Your main aim is to increase your conversion rate – in this case, build an email list. And a website optimizer’s aim is to reduce “friction” by making conversion easier.

This strategy allows you to buil an email list. But the trick is to use it at the right time.

Let’s unpack what type you should be using.

Test

Are pop-up ads useful?

Considering that 73% of consumers hate pop-up ads, another question remains; why do businesses still use them?

The thing is that pop-ups are useful and I’m not talking about the 90s “Lose weight while you’re sleeping” ads. I’m talking about pop-ups that’s placed in such a way that your website is used to its fullest.

Your main aim is to increase your conversion rate – in this case, build an email list. And a website optimizer’s aim is to reduce “friction” by making conversion easier.

This strategy allows you to buil an email list. But the trick is to use it at the right time.

Let’s unpack what type you should be using.

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