Have you ever chatted with your mom or grandma and discovered how intrigued they are that online ads they’ve seen are directly relevant to them? Things that they’ve actively been looking for? Well, it’s definitely not magic: it’s retargeting and specifically, Facebook Retargeting Ads. One of the most effective online marketing techniques as it could lead to a 726% increase in website traffic over a 4-week period.
But how does Facebook Retargeting Ads work?
When you visit a website you leave cookies on computers and this lets advertisers know who visited their pages and what products you’re more likely interested in. It gives them an idea of what they can market to you.
The beauty of this is that you (as a marketer) can then promote products to people who thought of buying something and perhaps got distracted – or decided to sleep on it. However, this is just one way to use retargeting on Facebook.
So, what can you do?
Facebook retargeting ads can also be used to sell to your mailing list. This means that you’re re-contacting people who have shown some interest in your brand. It’s easier to sell to that person, and if you get them at the right time – the chances are higher that they’ll buy from you.
Get your step-by-step guide on how you can use retargeting on Facebook to gain more leads… And ultimately sales.
What are the 4 benefits of retargeting on Facebook?
- You can remind people about the products they came across (including similar products) while browsing the net.
- You can reach people when they are available.
- When part of a campaign, Facebook retargeting ads makes your brand look bigger than it is. It gives off the impression that you seem to be “everywhere”.
- You gain people’s trust by being present on their timelines.
STEP-BY-STEP GUIDE TO RETARGETED ADS.
TIPS TO CREATE SUCCESSFUL ADS.
FREE COPY OF “THE ETHICAL WAY TO MARKET ON FACEBOOK”.
LIMITED QUANTITY TO THE FIRST 100 ONLY
In essence, retargeting on Facebook allows you to cut through the noise on the web. You’re able to get in front of people that have some sort of interest in the type of products or services that you offer. It allows your audience to feel like the ad is specifically designed for them, in a way.
Targeted marketing looks at demographics but it doesn’t take into account what a person is actively seeking out. But, retargeting on the other hand can.